Monday, 25 June 2012

Mentalist actor Simon Baker is Longines' new ambassador

Swiss watchmaker Longines has named Simon Baker its new "Ambassador of Elegance". The Australian actor is well-known for the lead role in the television series The Mentalist as well as his roles in movies such as Margin Call.

Simon Baker personifies the core values of Longines and perfectly underlines the slogan "Elegance is an attitude". He will be officially introduced as worldwide Longines Ambassador of Elegance at the Prix de Diane Longines in Chantilly (France), where Longines is the title partner and official timekeeper.

Simon Baker joins the family of international Longines Ambassadors of Elegance that comprises British actress Kate Winslet, tennis legends Andre Agassi and Stefanie Graf, Bollywood actress Aishwarya Rai Bachchan and Asian stars Chi Ling Lin and Aaron Kwok.

Walter von Känel, President of Longines, said: “We are delighted to welcome Simon Baker to the Longines family. Our Ambassadors are carefully selected to build a perfect match with the brand's philosophy and tradition of elegance. Longines is known to be a big family and Simon Baker is now part of this family. ”

The newly appointed Longines Ambassador of Elegance Simon Baker said: “I am very happy to join the Longines family of Ambassadors of Elegance. I am proud to have been chosen to embody Longines’ slogan “Elegance is an attitude” all over the world and I am looking forward to attending the Prix de Diane Longines in Chantilly next Sunday.”

The Australian actor will be officially introduced at the Prix de Diane Longines in Chantilly (France). Longines, which celebrates its 180th anniversary this year, will be the official timekeeper of the Prix de Diane Longines for the second consecutive year.

Longines slogan: “Elegance is an Attitude” will be the byword for Sunday 17th June. It will be an unforgettable day that combines sport with elegance. In between colourful hats and striking outfits, Longines will introduce a model of its latest line, The Longines Saint-Imier Collection.

Friday, 8 June 2012

Skyfall Bond Girl Bérénice Marlohe now an Omega brand ambassador

Sexy new Bond girl Bérénice Marlohe has been added to luxury watchmaker Omega’s roster of brand ambassadors.

Marlohe plays Severine in Skyfall, the James Bond film to be released in November. It will mark her English-language acting debut for Ms Marlohe whose previous film roles have been in her native French.

The appointment was announced by Omega after the Paris-born actress opened the brand’s new boutique in Venice.

As an Omega ambassador, Bérénice is in good company. Fellow brand ambassadors include Bond actor Daniel Craig and James Bond himself.

Describing her role of Séverine, Bérénice says that she was described by the writers and director as glamorous and enigmatic. “For me,” she says, “enigmatic is very important because I wanted to create a character who couldn’t be stereotyped. It should not be obvious immediately what kind of person she is.”

Thursday, 7 June 2012

Men in Black 3 opt for Hamilton Ventura

Will Smith as Agent J handed in his Breitling Chronograph and put on a Hamilton Ventura wristwatch when he joined the Men in Black back in 1997. Fifteen years on, he’s still wearing the brand for Men in Black 3 as he saves the world from time travelling aliens.

As Agent J goes back in time, different versions of the Hamilton Ventura help evoke different eras as all MIB agents wear the unique timepiece.

The company’s own marketing features two contrasting Venura models: the Hamilton Ventura XXL, appropriately styled with a black rubber strap and sleek black dial, and the elegant Hamilton Ventura Medium, favored by the Men in Black supporting agents, which complements a black dial with a classically elegant stainless steel case.

And here's the official trailer. Watch out for brief glimpses of watches on the wrists of Agent J and Agent K...