Wednesday, 14 November 2012

Florence Welch wears Bulgari Serpenti for Spectrum


Watchmaker Bulgari has a history of snake watches thanks to the Serpenti range dating back to the 1940s. But in its latest appearance the serpent coils seductively around the wrist of Florence Welch, lead singer of Florence and the Machine (right).

Keep an eye on the breathtaking video of the Calvin Harris remix for Florence’s acclaimed Spectrum (Say My Name) and you will see this gorgeous gold timepiece at various points.

Florence Welch cites her own influences as ranging from Stevie Nicks of Fleetwood Mac fame to the more robust if no less sexy Grace Slick of Jefferson Airship and Jefferson Starship.

But the Bulgari Serpenti watch, probably one of the most beautiful of all ladies' watches, is probably better known for its association with supreme sex siren Elizabeth Taylor, who was famously photographed wearing a jewelled version of the timepiece while taking a break from the filming of Cleopatra back in the early 1960s.

The juxtaposition of Egyptian monarch and gold serpent was an appropriate one. Following the discovery of Tutankhamen’s tomb in 1922, Bulgari was among the first to introduce themes from the rediscovered treasures into its jewellery, the coiled serpent bracelet among them.

In the late 1940s, designers at Bulgari took the next step of inserting a watch into the snake’s mouth, and created an iconic piece of jewellery which has evolved and appeared in new guises ever since.

Here's the official Calvin Harris/Florence and the Machine video of Spectrum...