Founded in 1881, Movada is one of the world’s most prestigious wristwatch brands, well known for championing Modernist design.
Last year it added Lily Collins to its roster of Movada brand ambassadors to feature in its updated Modern Ahead of its Time advertising campaign shot by fashion photographer Carter Smith and launching this fall. Find out more about the Movada Cerena watch worn by Lily.
Other Movada brand ambassadors are Kerry Washington, Derek Jeter, Sun Li and Wynton Marsalis. More about them below, but first Lily…
"We are so thrilled to have Lily Collins join the Movado team as our newest brand ambassador," stated Mary Leach , Movado Group Chief Marketing Officer. "Lily has such natural presence and a unique and confident sense of her own style. She embodies the brand's core values of artistry, innovation and has a real passion for excellence. She will support the Movado brand image and marketing initiatives as a fresh new face and voice for people of her generation."
Born in England, Lily relocated to Los Angeles, California at the age of 5. She made her film debut in the 2010 Academy Award-nominated film The Blind Side and most recently starred as Snow White in Mirror, Mirror with Julia Roberts . In 2013, Collins will play the lead role of Clary Fray in the film The Mortal Instruments, based on the ultra-popular young adult fantasy novels by Cassandra Clare . She will also star in upcoming films The English Teacher with Julianne Moore and Writers with Jennifer Connelly .
As a teen, Lily discovered a passion for journalism and began writing a column for Elle Girl UK. She has also written for The Los Angeles Times and CosmoGirl and covered presidential inaugurations and conventions for Nickelodeon and for Seventeen magazine.
"I am so excited to partner with Movado and to be a part of the new ad campaign as their brand ambassador," said Lily Collins . "I have always been an admirer of Movado watches, and am proud to have the opportunity to represent a brand that is so historically rich and that is known for its revered philanthropic endeavors as well as its various collaborations with cutting-edge artists."
A brand long identified with Modernism and closely associated with the performing arts, Movado has achieved a proud 130-year history of design excellence and innovation. Movado has been a major supporter of New York City Ballet, Lincoln Center for the Performing Arts, Jazz at Lincoln Center, and The John F. Kennedy Center for the Performing Arts. Additionally, Movado has supported the Miami International Film Festival, Miami City Ballet, The Joffrey Ballet, Ballet Pacifica, and the Cooper Hewitt, National Design Museum.
Movado Group, Inc. designs, manufactures, and distributes Movado, EBEL, Concord, ESQ Movado, Coach, Hugo Boss , Lacoste, Juicy Couture, Tommy Hilfiger , and Ferrari branded watches worldwide.
Lily Collins has received critical praise for her numerous roles in the industry and has quickly become one of the most sought-after young actors in the business. She made her film debut in the 2010 Academy Award-nominated film The Blind Side and most recently starred as Snow White in Mirror, Mirror with Julia Roberts. In 2013, Collins will play the lead role of Clary Fray in the film The Mortal Instruments, based on the ultra-popular young adult fantasy novels by Cassandra Clare. She will also star in upcoming films The English Teacher with Julianne Moore and Writers with Jennifer Connelly. As a teen, Lily discovered a passion for journalism and began writing a column for Elle Girl UK. She has also written for The Los Angeles Times and CosmoGirl and covered presidential inaugurations and conventions for Nickelodeon and Seventeen magazine. A fresh new face and voice for people of her generation, Movado’s newest brand ambassador is a promising young talent committed to making dreams a reality through brilliant creativity and entrepreneurial enthusiasm.
Acclaimed actor and arts advocate currently starring in the 2012 television drama Scandal, Kerry Washington is versatile and gifted performer who has built an impressive list of credits in a relatively short period of time. Winner of ‘Outstanding Actress in a Motion Picture’ for Ray at the NAACP Image Awards in 2005, Kerry garnered critical acclaim for her role in The Last King of Scotland opposite Forest Whitaker for which she was nominated for ‘Outstanding Supporting Actress in a Motion Picture’ at the NAACP Image Awards in 2007. In 2009, Kerry made her Broadway debut in David Mamet’s Race and starred in the Tyler Perry film For Colored Girls with an all-star cast of actresses. In 2011, Kerry was nominated ‘Outstanding Actress in a Motion Picture’ at the NAACP Image Awards for Night Catches Us and received ‘Best Actress’ nominations at the BET Awards for her performances in A Thousand Words and For Colored Girls. Kerry stars in the new Quentin Tarantino film Django Unchained, also starring actors Leonardo DiCaprio and Jamie Foxx. An advocate of the arts and supporter of social causes, Kerry was appointed by President Barak Obama to the President’s Committee on the Arts and Humanities in 2009. As brand ambassador, Kerry embodies Movado’s commitment to exceptional performance, artistry and innovation.
Extraordinary athlete, humanitarian and leader, baseball superstar Derek Jeter was drafted by the New York Yankees as the sixth overall pick in the 1992 Major League Baseball draft. In 1996, his first full season in the Major Leagues, he helped the Yankees win the World Series and was named the 1996 American League Rookie of the Year. Jeter, a twelve-time All Star, has gone on to lead his team to 4 additional World Series titles – in 1998, 1999, 2000, and 2009. On July 9, 2011, he achieved his 3,000 Major League Hit, becoming a member of that exclusive club. In 2011, he set the record for most games played at shortstop for one team and set Yankees’ records for stolen bases and career games played. Derek established his charity, the Turn 2 Foundation, in 1996 to encourage young people to ‘turn to’ healthy lifestyles and avoid drugs and alcohol – the foundation supports and creates programs to achieve these goals. A Movado brand ambassador since 2006, Derek Jeter personifies Movado’s passion for performance and commitment to excellence, both on and off the field.
Celebrated Movado brand ambassador Wynton Marsalis is an internationally acclaimed musician, composer, bandleader and educator – and a leading advocate of American culture. Wynton has won nine Grammy Awards and is the only artist to have won a Grammy in five consecutive years. He is the world’s first jazz artist to perform and compose across the full jazz spectrum, from its New Orleans roots to bebop to modern jazz. In 1997 Wynton Marsalis became the first jazz musician ever to win the Pulitzer Prize for Music for his epic oratorio Blood On The Fields. Wynton’s creativity has been celebrated throughout the world, and more than 25 of America’s leading academic institutions have conferred honorary degrees upon him. In 1987 Wynton Marsalis co-founded a jazz program at Lincoln Center and in July 1996, due to its remarkable success, Jazz at Lincoln Center was installed as new constituent of Lincoln Center, the renowned arts organization of which Movado is a long standing sponsor and proud supporter.